Can 5GW Theory benefit by Studying Con Men and Cons?

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I just caught up on the last few episodes of the TV show Lost which includes a confidence man (“Sawyer”) as of the characters.

I wonder if 5GW Theory, which emphasizes manipulation, can be fleshed out some by knowledge of the history and techniques of con men and their games.

Does anybody know of a good book / document / link that can server as an overview of the subject?

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I'm not sure this would qualify, but the study of public relations would also be beneficial in a 5GW sense, as the goal in both to shape opinion and direct a target audience towards a desired outcome that may not be in their best interest while leaving no trace whatsoever of manipulation.

The most effective public relations work is that which leaves no indication whatsoever that it was the product of a PR agency--subtly influencing newsmakers to cast a story a certain way that pertains to the desired image of said agency's benefactors. Just a thought.

I've always thought of PR agencies as quasi-4gw private military contractors (is there a market for 4gw privatization?). Though historically PR agencies have supported 3gw endeavours. A good example of modern PR is the Kuwaitis using multiple PR firms to persuade American opinion on the Iraqi invasion (good overview here).

Anyway book recommendations from my read and tobuy lists ...

Highly recommmended:

The books (and movie) by Frank Abagnale (his memoirs - Catch me if you can - is good and his other book - the art of the steal - moves into more specific techniques)
The Orientalist: Solving the Mystery of a Strange and Dangerous Life by Tom Reiss (Super-empowered individual deception that occured 60+ years ago! A jew who turned himself into a Muslim prince in Germany)
The Arts of Deception: Playing with Fraud in the Age of Barnum by James W. Cook

Others:

Hustlers, Beats, and Others by Ned Polsky
The Big Con: The Story of the Confidence Man by David Maurer
Players: Con Men, Hustlers, Gamblers, and Scam Artists by Geno Zanetti & Stephen Hyde
Matchstick Men: A Novel About Grifters with Issues by Eric Garcia
Great Pretenders: Pursuits and Careers of Persistent Thieves by Neal Shover
Conman : A Master Swindlers Own Story by J.R. 'Yellow Kid' Weil
Eyeing the Flash: The Education of a Carnival Con Artist by Peter Fenton
Catching Poker Cheats: Illustrated Methods of How Hustlers Take Your Money by A. D. Livingston
A Treasury of Deception: Liars, Misleaders, Hoodwinkers, and the Extraordinary True Stories of History's Greatest Hoaxes, Fakes and Frauds by Michael Farquhar
Art Fraud: Memoirs of a Master Forger by Alin Marthouret
Practice to Deceive: The Incredible Story of Literary Forgery's Most Notorious Practitioners by Joseph Rosenblum

Well those are some of my books on my to read/buy list. You could even narrow it even more with a book list on the psychology of persuasion and influence.

Heh...I have been going through a Public Relation book looking for ideas and principles I can lift and apply to 5GW. So far, there seems to be more application to 4GW. I have thinking if there is a theory of drama or theory of theatre, that it would be worth looking to.

The reason I see PR as less as 4GW than 5GW is that their goal is to subtly shift perception (in either a positive or negative fashion, but mostly positive) to make the public come around. They do so by courting journalists, astroturfing, providing video and news supplements , and managing perception. Their goal is to remain hidden while doing so---the message that they are attempting to promote must be organic, so the public thinks that they came to the conclusion (the one that the PR agency favors) entirely by their own choice, without the intervention of outsiders.

For example, say a PR agency with the aim of building public support for a new company courts a journalist or provides them with a series of complementary press releases. The journalist writes a story that is largely complementary to that agency's client. The people reading that story (and are convinced by it) believe that they came to the conclusion to support that company because of the information that they consumed, and have no idea that such information was subtly influenced by a hidden hand.

4GW attacks are less subtle---think the Swift Boat Veterans for Truth or the Hillary 1984 video, where a front group attempts to tear down an opponent's reputation through a "swarming" attack.

In general, I agree with A.E.

Reminds me of the advertiser's appraisal of industrial espionage:

“She’s … a spy?”

” ‘Industrial espionage,’ though that’s sounding increasingly archaic, isn’t it? I suppose she may still know whom to call, to have certain things done, but I wouldn’t call her a spy. What interested me, though, was how that business seemed in some ways to be the inverse of ours.”

“Of advertising?”

“Yes. I want to make the public aware of something they don’t quite yet know that they know — or have them feel that way. Because they’ll move on that, do you understand? They’ll think they’ve thought of it first. It’s about transferring information, but at the same time about a certain lack of specificity.”

Or, the difference between the swift boat type of campaign and PR/Advertising. The advertiser does not want his target to know manipulation is happening, whereas the smear campaign doesn't bother worrying over it. The smear campaign wants others to join it, network with it, gain strength in numbers and level of outrage; the advertiser may do this as well by creating a positive image, but first and foremost the consumer must feel he's made a personal decision. I.e., the smear campaign builds an image which gains strength as others perceive that other people believe the message to be true; but the PR campaign gains strength "organically," or as each individual comes to believe he personally can vouch for the message -- whether through experience or gut feeling makes no difference. So I suppose both approaches depend on larger and larger numbers of people buying into the message, for evaluating the success of the campaign, but the PR approach gives consumers the impression that they're each doing something unique: building majorities by stealth rather than by evoking a Majority View to which others must subscribe. Think of it as "Why, welcome to our group!" vs "If you don't join us, you'll be on the weak and pitiful team!" Except, the PR "group" is whatever the individual himself defines it to be.

Hmmm... Just brainstorming. I also like the idea of looking at drama and theater.

Incidentally, these subjects remind me that many factors of Modern American Culture, as well as our basic democratic & capitalistic system, etc., may mean there's hope yet for America, despite the dystopian point of view. We've been in training for conducting 5GW for a long time, though we didn't know it.

Baron D, thanks for all the links!

Curtis,

I think special knowledge of dramatics or story telling (theater/drama, Literature, Film Making) would be a good skill set for a 5GW or 4GW groups.

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